Episode 1: A look at digital marketing for wedding vendors.
Curtis Wallis discusses digital marketing, industry changes, and competitive strategies for wedding businesses. He emphasizes the importance of online reviews, targeting engaged couples, and understanding buyer personas. The episode concludes with insights into client decision-making and final thoughts.
Key Points
- Understanding your competition and outworking them is crucial for standing out in the wedding industry.
- Adopting a holistic marketing approach, which includes digital marketing, SEO, social media, and word-of-mouth, is essential for sustained success.
- It's important to continuously adapt your marketing strategies to keep up with changes in the industry and the evolving behavior of wedding couples.
Hubspot is an excellent tool for online training and information. Here is a blog explaining a little about digital marketing. https://blog.hubspot.com/marketing/what-is-digital-marketing
Podcast home and NEW interactive AI chat. https://weddings.curtiswallis.com/podcast
Chapters
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26:30 |
Transcript
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